Pursuing Excellence in What You Do

Pursuing Excellence in What You Do | Lemon and the Sea: God doesn't call us to be mediocre.

Sometimes doing the right thing is hard. And even after you do the right thing, it can feel like the world is against you. I've experienced this both personally and in business and it makes it tough to keep going at times.

And while it's easy to get discouraged when you are putting in your best effort and still running up against walls, I promise that it's worth it in the end. God didn't call us to be mediocre. He didn't tell us to put in just enough to get by and not worry about the rest. He calls us to be excellent.

The king used the algumwood to make steps for the temple of the Lord and for the royal palace, and to make harps and lyres for the musicians. Nothing like them had ever been seen in Judah.
— 2 Chronicles 9:11

God has called and gifted you

Even when God is calling the "creatives" to serve Him - artists, musicians, and others - He wants their best effort. Just reading about the building of the temple is an encouragement in this because God called so many people that today we would think of as artists to do their best work.

And it's not just in our service to God that He wants excellence - it's in everything we do. From how we treat our clients to what we share on social media, from our prices to our final product, God expects us to do our best.

How I pursue excellence

This is something I pursue in every interaction and every project. And while I fall short at times, I'm always striving to get better at what I do so that through my work, God will be honored. After all, He gave me these skills and this business, so I pursue excellence in them.

  • I stick to the timelines I give my clients
  • I give all sorts of extra designs and file types
  • I tithe 10% of my income each month
  • I study and practice my design skills to become better
  • I'm not afraid to take on a client who wants to be involved
  • I schedule as many calls as a client wants to discuss their project
  • I offer at least two weeks of post-launch support for websites
  • I send discounts and use free resources whenever possible
  • I follow up with clients long after a project is complete
  • I send emails updating clients on my progress throughout the project
  • I'm willing to offer advice or help to other business owners
  • I offer payment plans for clients who need them
  • I take time for myself each day to rest and recharge
  • I start each day with a devotional to remind myself that this business ultimately belongs to God

And when it's hard to pursue excellence - which it will be - just keep pushing forward. Even when everyone else seems to be taking the easy road or when Satan is throwing all sorts of road blocks in your way, keep moving forward in pursuit of what God has anointed you for and He will help you get to the other side.

How do you pursue excellence in your business?


Lemon and the Sea is a brand and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creative women who have a heart to serve others grow their businesses so they can focus on what's most important - family.   I work closely with small businesses to help them dig into what makes them unique, share their vision, and build a business that genuinely represents who they are.