March Traffic & Income Report

March Income & Traffic Report | Lemon and the Sea: How my business is growing even when my stats don't seem to be.

As I continue to grow my business (I officially left my full time job one year ago now), I can get frustrated at what seems like really slow, or even no growth. I've watched the webinars, created the freebies, and spent time on social media, and I still seem to be getting lost. If you're feeling the same way, I know how hard it can be to keep going, but there is good news. Even though my stats are lower, my interactions with potential clients has been increasing little by little.

WEBSITE VISITORS

According to Google Analytics, I had 941 pageviews this month (down by 28) and 303 visitors. The total bounce rate was 56% and 65% of my website visitors were new to Lemon and the Sea.

Out of the 428 sessions on my site, 198 came directly to my site, 104 came from social media, and 59 were referred from another website.  These stats are pretty average for me, but I have noticed an increase in the amount of visitors coming from search engines.

TOPS POSTS & PAGES

My most visited page this month was my home page, followed by my Services page (just like the past few months). After those pages, my portfolio and The Vault have also been popular.

NEWSLETTER

I've seen my newsletter stayed the same at 131 subscribers in March. The average open rate decreased to 47% and the average click rate is 7.8%.  Now that I've been in business for a year, I'm considering cleaning out my list so that I'm only sending newsletters to those who are interested.

SOCIAL MEDIA

Twitter: 337 followers (up by 9)

Instagram: 155 followers (up by 2)

Facebook: 90 likes (up by 6)

Pinterest: 291 followers (up by 56)

INCOME & EXPENSES

March 2016 Earnings:

Freelance Clients: $2476.50

Project Clients: $833.33

Affiliate Links: $0

Total Income: $3309.83

 

March 2016 Expenses:

Education: $14.09

MailChimp: $10

Calendly: $10

Fees: $25.12

Office Supplies: $57.00

Design Supplies: $0

Business Expenses: $27.53

Accouting: $375.00

Tithe: $330.98

Total Expenses: $835.63

Total Profit: $2474.20 (before taxes)


I also paid my 2015 taxes, but I don't count those as an expense here because I had already been saving up each month for that.

LOOKING FORWARD

I'm excited for all the new clients I'll be working with in April and I'm thrilled to see who is interested in working with my starting in May. I'm also looking into donating a part of my profit each month to an organization that helps women who have escaped from sex trafficking. I need to do a little more research, but I plan to start that this month!


Lemon and the Sea is a brand and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creative women who have a heart to serve others grow their businesses so they can focus on what's most important - family.   I work closely with small businesses to help them dig into what makes them unique, share their vision, and build a business that genuinely represents who they are.