What I Do In My Time Off and Other FAQ's

What I Do In My Time Off and Other FAQ's

How did Lemon and the Sea get it's name?

Long story short, God gave me this name very early in my business (like, before my business was even a real thing) and I've stuck with it ever since. For more details, check out this post all about the story behind the name and how Lemon and the Sea got it's start.

Who do you work with?

We love working with creative women with a heart to serve. It doesn't matter is you are in a "creative" industry as long as you're willing to think about the box and push past what's "normal." We've worked with wedding professionals, interior designers, authors, bloggers, accountants, dance instructors, and even an agronomist and we've loved them all! If you have a passion for serving others well and want to build a business that supports the life you want to live, we're on-board for that!

WHAT IS BRANDING, EXACTLY?

Your brand is you, especially if you’re running a one person business. It’s what you’re about: your values, your message, and your approach. Branding is how you present yourself to the world: through email, social media, blogging, and anything else you do. Design takes all of that and makes it visual. This can include your logo, your color palette, your website, or your print documents. Your design should match your brand, not the other way around. This is why I take so much time to get to know you and your business before I jump into creating.

WHY DO YOU ONLY DESIGN WEBSITES ON SQUARESPACE?

I love Squarespace! I want to make things as easy as possible for you as your business grows and you need to update your website. Squarespace makes updates and changes super easy. I can set all of the visuals in place and you don’t have to worry about a new page or blog post not matching the rest of your site. It’s easy to use and works really well because you never have to worry about plug-ins or updates. Squarespace also has a great customer service if you ever have questions.

WHAT IS YOUR BACKGROUND?

I’ve been creating and designing since I was old enough to hold craft supplies. I knew that I wanted to pursue a career that allowed me to combine my love of creating with my passion for organization and helping others. I attended Clemson University and studied Architecture, where I learned a lot about design in general. My favorite part of every project was playing around with concepts and figuring how to mesh beautiful design with practical experience for each different client. After graduating, I took a job working for a family run business where I handled everything from everyday administrative tasks to updating and photographing products for their online store. I was able to design for every aspect of business from email marketing graphics to real estate advertisements, from product photography to website additions. When the time came to relocate for my husband’s career, I was excited to have the opportunity to take everything I’d learned and the projects I’d done to build a business that allowed me to design for people who are just as passionate about what they do as I am about my own work.

Do you have kids?

Okay, maybe this one is mostly from people I meet in person, but I do get asked this a lot since my husband and I have been married for 4+ years now. The answer? No, we don't have kids, but we do have a goofy little dog named Gambit who hangs out in the office with me every day. Check him on Instagram at #gambittheweshi.

What are your business values?

We believe in serving well. We believe that we’re all at our best when we’re serving others with our talents and skills. That’s why we focus on creating processes that make communication easy and work efficient.

We believe in meaningful projects. What we do matters. That’s why we choose projects that we can execute well and that speak to our mission and vision. And you should too.

We believe in authentic design. Design should be a reflection of who you are, not what’s trendy or normal in your industry. We aren’t afraid to think outside the box.

We believe in family time. You know that idea that you have to hustle all the time? We believed it too for a while. Then we learned that we’re at our best when we can invest in the people who matter most - our friends and family. So we take time to make them a priority - and you should too.

We believe that growth is important. We love continually learning in growing, both in business and personally. We’re always testing out new systems and making investments in our future.

What do you do in your time off?

What time off? Just kidding! I've learned the hard way that it's important to make time for myself and my family if I want this business to be sustainable.

When I'm not working, I love cooking dinner with my husband, binge-watching Netflix, hanging out with local creatives and my church life group, and spending time exploring Virginia. I'm a big reader, so I always have a book by my bed and I'm all about DIY projects for my house.

My favorite shows include Criminal Minds, Veronica Mars, Firefly, and Gilmore Girls. My most watched movie is probably Legally Blonde (my sister and I watched it everyday for an entire week once), and my favorite (non-business) podcasts are Myths and Legends, Crime Writers On, Casefile, Generation Why, Invisibilia, and These are Their Stories.

Want to know more about me? I'm always sharing behind-the-scenes stuff on Instagram.


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Lemon and the Sea is a brand and website design company located in Richmond, VA. I specialize in making the branding process personal. I work with creative women who have a heart to serve others grow their businesses so they can focus on what's most important - family.   I work closely with small businesses to help them dig into what makes them unique, share their vision, and build a business that genuinely represents who they are.